How to Use LinkedIn in Your Company's Digital Strategy?

LinkedIn is used in the professional world; it allows individuals to find work and create and maintain their professional network.

How to Use LinkedIn in Your Company's Digital Strategy?

LinkedIn is used in the professional world; it allows individuals to find work and create and maintain their professional network. The platform has 30 million companies that use it to manage their e-reputation and employer brand.

 

The Challenges Of Using Linkedin

 

On this network, there are both natural and legal persons. The two rub shoulders. Since its creation, the social network has continued to grow and offer new features. The LinkedIn user can share articles he has written using the "articles" feature or share an article that appealed to him on his news feed. LinkedIn can be used as a tool for competitive and sector monitoring, given the many media and companies represented on this network. Just select the pages of the media and companies that interest you and follow them to be sure not to miss the information published on the pages of the latter. Being on LinkedIn means communicating about its news and expertise for a company. Companies on LinkedIn can be represented by their manager and by their employees. They become ambassadors of the company. They are making a digital strategy on LinkedIn for your business. Like any social network, LinkedIn has its codes. 

 

  • The business page is the first step. We briefly present the company and its activities in the description on this page. The company logo will be highlighted instead of the usual profile photo for a natural person. 

 

  • Our publications must be part of a well-crafted strategy with editorial line elements, such as the messages to be broadcast or the tone to be adopted, determined upstream. LinkedIn presents itself as a platform of choice for reaching a vast professional and expert audience. This characteristic of the audience is a point to consider in communicating on this network.

 

  • Among the features of LinkedIn, there are also "discussion groups."We can join discussion groups or even create one. These groups are a direct exchange channel with network users to turn them into prospects. For this, it is nevertheless necessary to ensure that an integrated group is a group linked to your sector of activity.

 

  • The platform also offers the possibility of deploying social media advertising campaigns. These campaigns can help you reach a targeted audience more effectively. JDM Web Technologies offers various advertising campaigns, from sponsored content to text advertising to sponsored mails. It is up to the company to choose the most relevant for its target, depending on its content.

 

  • Finally, you must measure the performance of the digital strategy put in place for our company. The investigation of information will allow you to improve and develop your communication.

 

The power of this network no longer needs to be demonstrated. Available in many countries and territories worldwide, LinkedIn is now an essential tool in the professional world to increase your notoriety and establish your credibility as an expert.

 

JDM Web Technologies aims to improve the image of a company. In other words, it highlights your values and your brand image. Many companies prefer to abandon their employer brand in favor of issues that they consider more important, such as generating traffic or attracting more consumers. These issues certainly are to be taken seriously, but your employer brand is just as important. Today, your community is no longer only attached to your results; it also wants to get to know you through the values you transmit.